Any activity is significant in its practical value. Since speech is a communicative activity, its effectiveness is also determined by the effectiveness of speech, the achievement of a specific goal. The interaction of the speaker and the listener (communicant), the degree of achievement of a certain goal is the practical result of the communicative process. Indeed, verbal communication is a situational pragmatic whole, which differs from ordinary speech (the realization of linguistic possibilities in a certain material form) in its complexity, verbal and non-verbal, as well as the interconnection of national, ethical, aesthetic, ethnographic, psychological, social components. Verbal communication is a very complex, explicit, instantaneous, very shortterm pragmatic system that is closely related to specific communicators, time and space, conditions, purpose / cause and result, silence should be considered as one of its main components.